One of our lab members, Catherine Lortie, got her first paper accepted today! Congratulations!
A very good study, truly innovative and using MMORPGs as a research model at their full potential. By analyzing the social dynamics and social organization of something like 12,000 avatars in World of Warcraft, we have been able to demonstrate that the social organization in virtual settings greatly depends on the proximity to a standard visual aspect. In other words, those who look the same will group together ... but only if they look like humans.
Lortie CL, Guitton MJ (2011) Social organization in virtual settings depends on proximity to human visual aspect. Computers in Human Behavior, Accepted.
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